Yellowtown: Urban Signage, Class, and Race

  title={Yellowtown: Urban Signage, Class, and Race},
  author={Karen Lewis},
  journal={Design and Culture},
  pages={183 - 198}
  • K. Lewis
  • Published 1 July 2010
  • History
  • Design and Culture
ABSTRACT There are many kinds of edges, both distinct and ambiguous, in modern cities. The edges demarcating medieval cities were clear and material, but modern municipal boundaries are amorphous, with a multiplicity of physical edges resulting from physical infrastructure, local demographics, and urban zoning laws. Commercial signage visualizes these edges and forms a cultural landscape also influenced by long-held societal beliefs. This article explores the use of the color yellow in signs as… 
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