YOUTUBE AND PROPOSITION 8

@article{Thorson2010YOUTUBEAP,
  title={YOUTUBE AND PROPOSITION 8},
  author={K. Thorson and Brian Ekdale and P. Borah and K. Namkoong and C. Shah},
  journal={Information, Communication & Society},
  year={2010},
  volume={13},
  pages={325 - 349}
}
The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTube. Main findings from the analysis (N = 801) show that a majority of the videos were made up of original content and took a position against Proposition 8. The results also show that video posters on different sides of the debate drew… Expand
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