Wrapping Aluminum at the Reynolds Metals Company

  title={Wrapping Aluminum at the Reynolds Metals Company},
  author={Grace Ong Yan},
  journal={Design and Culture},
  pages={299 - 323}
ABSTRACT A bright future for aluminum was envisioned in the 1950s, as the Reynolds Metals Company boldly set out to reinvent the material from military applications to domestic use in the American “good life.” The company literally wrapped a number of new products for the American lifestyle with aluminum, prompting comparisons today with Roland Barthes's theory of wrapping the empty center. However, after a generation's use, aluminum wrapping was discarded. The consequences of rampant… Expand


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