Worst practices in search engine optimization

  title={Worst practices in search engine optimization},
  author={Ross A. Malaga},
  journal={Commun. ACM},
Worst Practices in search engine optimization “Google may temporarily or permanently ban any site or site authors that engage in tactics designed to distort their rankings or mislead users in order to preserve the accuracy and quality of our search results.” This article examines some of the techniques that can lead the search engines to ban a site—so called “black hat” techniques. It is important for all webmasters and those that outsource their search engine optimization programs to… CONTINUE READING
Highly Cited
This paper has 31 citations. REVIEW CITATIONS
Recent Discussions
This paper has been referenced on Twitter 1 time over the past 90 days. VIEW TWEETS


Publications citing this paper.
Showing 1-10 of 17 extracted citations

Similar Papers

Loading similar papers…