Worst practices in search engine optimization

@article{Malaga2008WorstPI,
  title={Worst practices in search engine optimization},
  author={Ross A. Malaga},
  journal={Commun. ACM},
  year={2008},
  volume={51},
  pages={147-150}
}
Worst Practices in search engine optimization “Google may temporarily or permanently ban any site or site authors that engage in tactics designed to distort their rankings or mislead users in order to preserve the accuracy and quality of our search results.” This article examines some of the techniques that can lead the search engines to ban a site—so called “black hat” techniques. It is important for all webmasters and those that outsource their search engine optimization programs to… CONTINUE READING
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