Worldwide network of countertrade services

  title={Worldwide network of countertrade services},
  author={Aspy P. Palia},
Abstract This paper presents an analysis of the global countertrade service industry that has emerged in recent years to cater to the needs of international marketing managers. Faced with an increasing number of countertrade demands, marketing managers are required to accept a wide range of commodities in payment for the goods they sell. Lacking the expertise to market these countertraded commodities, marketing managers seek the assistance of countertrade service organizations. These… CONTINUE READING


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