Working with Rivals : The Impact of Competitor Alliances on Financial Performance

  title={Working with Rivals : The Impact of Competitor Alliances on Financial Performance},
  author={David Tse},
Vol. XLIV (February 2007), 73–83 73 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Xueming Luo is Assistant Professor of Marketing, College of Business Administration, University of Texas at Arlington (e-mail: Aric Rindfleisch is Associate Professor of Marketing, School of Business, University of Wisconsin–Madison (e-mail: David K. Tse is Professor of Marketing, Faculty of Business and Economics, University of Hong… CONTINUE READING

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