Working to reduce the effects of discrimination: Identity management strategies in organizations.

  title={Working to reduce the effects of discrimination: Identity management strategies in organizations.},
  author={Margaret Shih and Maia J. Young and Amy Bucher},
  journal={The American psychologist},
  volume={68 3},
Despite efforts to dispel discrimination, workplace discrimination still occurs. We introduce two classes of identity management strategies individuals use to mitigate the negative consequences of discrimination: identity switching (i.e., deemphasizing target identities and recategorizing to a more positively valued identity) and identity redefinition (i.e., stereotype reassociation and regeneration). Organizations adopting a color-blind approach may make it more difficult for individuals to… 

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