Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

  title={Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling},
  author={Jordi Franciscus Gosselt and Thomas J. L. Van Rompay and Laura Haske},
  journal={Journal of Business Ethics},
Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on either own claims from the organization or claims made by an external third party, consumers may encounter difficulties in identifying truly responsible firms, which could result in less effective CSR initiatives, even for those responsible firms. Therefore… 

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