Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

@inproceedings{ApaolazaIbez2011WomenSW,
  title={Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits},
  author={Vanessa Apaolaza-Ib{\'a}{\~n}ez and Patrick Hartmann and Sandra Diehl and Ralf Terlutter},
  year={2011}
}
Research suggests that the exposure to pictures of good-looking and even slightly above-averagelooking females lowers the self-image of exposed women and increases dissatisfaction with their own appearance. This study analyses the effect of perceived instrumental/utilitarian and hedonic/emotional brand benefits on women’s satisfaction with cosmetic brands, focusing on relief from dissatisfaction with one’s self-image as one of four identified emotional brand experiences. A survey of 355 women… CONTINUE READING

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