Women as Sex Objects and Victims in Print Advertisements

  title={Women as Sex Objects and Victims in Print Advertisements},
  author={Julie Stankiewicz and F. Rosselli},
  journal={Sex Roles},
  • Julie Stankiewicz, F. Rosselli
  • Published 2008
  • Psychology
  • Sex Roles
  • This content analysis examined the depiction of women in 1,988 advertisements from 58 popular U.S. magazines. Advertisements were coded with respect to whether women were presented as sex objects and/or as victims using a scheme developed by the researchers. On average across magazines, one of two advertisements that featured women portrayed them as sex objects. Women appeared as victims in just under ten percent of the advertisements. Men’s, women’s fashion, and female adolescent magazines… CONTINUE READING
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