Women and the Wild: Gender Socialization in Wilderness Recreation Advertising

  title={Women and the Wild: Gender Socialization in Wilderness Recreation Advertising},
  author={Jamie Nichole McNiel and Deborah A. Harris and Kristi McLeod Fondren},
  journal={Gender Issues},
Women are underrepresented in wilderness recreation despite the numerous benefits such activities provide to mental, physical, and emotional health. Several theories have been proposed linking women’s beliefs about their competence in outdoor spaces, fears of victimization, and concerns over retaining femininity to their lack of participation. We explore media representations of wilderness recreation as a possible agent in the gender socialization process that dissuades women from participation… 

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