Women’s Disempowerment and Preferences for Skin Lightening Products That Reinforce Colorism: Experimental Evidence From India

  title={Women’s Disempowerment and Preferences for Skin Lightening Products That Reinforce Colorism: Experimental Evidence From India},
  author={Arzi Adbi and Chirantan Chatterjee and Clarissa Cortland and Zoe Kinias and Jasjit Singh},
  journal={Psychology of Women Quarterly},
  pages={178 - 193}
Global racism and colorism, the preference for fairer skin even within ethnic and racial groups, leads millions of women of African, Asian, and Latin descent to use products with chemical ingredients intended to lighten skin color. Drawing from literatures on the impact of chronic and situational disempowerment on behavioral risk-taking to enhance status, we hypothesized that activating feelings of disempowerment would increase women of color’s interest in stronger and riskier products meant to… 
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A Call to Action: The Need for a Cultural Psychological Approach to Discrimination on the Basis of Skin Color in Asia

  • Karim Bettache
  • Psychology
    Perspectives on psychological science : a journal of the Association for Psychological Science
  • 2020
It is argued that colorism has firm systemic roots as a result of the sociohistorical trajectories of different Asian societies that have attached cultural meanings to skin color, which account for variability in the expression of colorism within contemporary Asian societies.