Women’s Disempowerment and Preferences for Skin Lightening Products That Reinforce Colorism: Experimental Evidence From India

@article{Adbi2021WomensDA,
  title={Women’s Disempowerment and Preferences for Skin Lightening Products That Reinforce Colorism: Experimental Evidence From India},
  author={Arzi Adbi and Chirantan Chatterjee and Clarissa Cortland and Zoe Kinias and Jasjit Singh},
  journal={Psychology of Women Quarterly},
  year={2021},
  volume={45},
  pages={178 - 193}
}
Global racism and colorism, the preference for fairer skin even within ethnic and racial groups, leads millions of women of African, Asian, and Latin descent to use products with chemical ingredients intended to lighten skin color. Drawing from literatures on the impact of chronic and situational disempowerment on behavioral risk-taking to enhance status, we hypothesized that activating feelings of disempowerment would increase women of color’s interest in stronger and riskier products meant to… 
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  • Karim Bettache
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    Perspectives on psychological science : a journal of the Association for Psychological Science
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