Woke? Affect, Neoliberalism, Marginalised Identities and Consumer Culture

@article{Kanai2020WokeAN,
  title={Woke? Affect, Neoliberalism, Marginalised Identities and Consumer Culture},
  author={Akane Kanai and Rosalind Gill},
  journal={new formations},
  year={2020},
  volume={102},
  pages={10-27}
}
Reading the current conjuncture is challenging. Alongside the exigencies of the current global pandemic, we live in a moment of resurgence of right wing nationalism, populism, and a crisis of the left across the West. At the same time, we observe a different kind of political commonsense emerging in consumer culture. Spanning burger chains and oil companies to fast fashion, there is an increasing saturation of ‘feel good’ and ‘positive’ messages of female empowerment, LGBTIQ pride, racial and… 
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