With Whom Do Technology Sponsors Partner During Technology Battles? Social Networking Strategies for Unproven (and Proven) Technologies

@article{Cohen2016WithWD,
  title={With Whom Do Technology Sponsors Partner During Technology Battles? Social Networking Strategies for Unproven (and Proven) Technologies},
  author={Susan K. Cohen and Sean T. Hsu and Kristina B. Dahlin},
  journal={Organization Science},
  year={2016},
  volume={27},
  pages={846-872}
}
The academic literature on technology battles has grown rapidly since the 1970s, tracking the ever-expanding role of information and communication technologies in our daily lives. An intriguing thread in this literature pertains to the influence of social networks on standards setting processes. While scholars acknowledge networks’ importance, their relevance to sponsors’ efforts to diffuse their technologies and establish them as de facto standards have been neglected. We theorize that… CONTINUE READING
3
Twitter Mentions

Figures, Tables, and Topics from this paper.

Explore Further: Topics Discussed in This Paper

References

Publications referenced by this paper.
SHOWING 1-10 OF 128 REFERENCES