Wireless digital advertising: nature and implications

  title={Wireless digital advertising: nature and implications},
  author={Stuart J. Barnes},
  journal={International Journal of Advertising},
  pages={399 - 420}
  • S. Barnes
  • Published 1 January 2002
  • Business
  • International Journal of Advertising
The convergence of the Internet and wireless telecommunications in the late 1990s has opened the way for a plethora of data services for the mobile handset user. One potential area of development is wireless advertising. The personal, always-at-hand nature of devices, along with the ability to assess context dependence (e.g. time and location), presents a rich platform for wireless advertising. Using a range of wireless platforms, operators will be able to offer very different advertising… 
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