Willingness to pay for lung cancer treatment.

@article{Lang2010WillingnessTP,
  title={Willingness to pay for lung cancer treatment.},
  author={H. C. Lang},
  journal={Value in health : the journal of the International Society for Pharmacoeconomics and Outcomes Research},
  year={2010},
  volume={13 6},
  pages={743-9}
}
OBJECTIVES The increasing health-care cost of lung cancer treatment has caused debates regarding the reimbursement of new medications. The purpose of this study was to estimate patients' willingness to pay (WTP) for a hypothetical new drug. METHODS Patients with lung cancer were recruited through referrals by senior specialists from two medical centers in Taiwan. Double-bounded dichotomous choice questions and follow-up open-ended questions were employed to elicit patients' WTP. The… CONTINUE READING

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