Willingness to pay for health risk reduction in the context of altruism.

@article{Araa2002WillingnessTP,
  title={Willingness to pay for health risk reduction in the context of altruism.},
  author={Jorge E. Ara{\~n}a and Carmelo J. Le{\'o}n},
  journal={Health economics},
  year={2002},
  volume={11 7},
  pages={623-35}
}
This paper presents results on the valuation of health risks in the presence of altruism. The contingent valuation method is utilised in a split sample experiment for estimating the private and public values in reducing the risk of flu. Data modelling for the dichotomous choice method follows a Bayesian approach, which accounts for zero responses and is adequate for the comparison of small sample results. The results of the experiment suggest that altruism is a positive component in the value… CONTINUE READING