• Economics
  • Published 2013

Willingness to Pay for Pesticides' Environmental Features and Social Desirability Bias: The Case of Apple and Pear Growers

@inproceedings{Gallardo2013WillingnessTP,
  title={Willingness to Pay for Pesticides' Environmental Features and Social Desirability Bias: The Case of Apple and Pear Growers},
  author={R Karina Gallardo and Qianqian Wang},
  year={2013}
}
We conducted a discrete-choice experiment using direct and indirect valuation to determine the value apple and pear growers place on environmental features when choosing pesticides to control for first-generation codling moth. Apple growers’ willingness-to-pay (WTP) to decrease the probability of pesticide toxicity to natural enemies was $26.03/acre under direct valuation and $26.60/acre under indirect valuation. Pear growers’ WTP was $40.06/acre under direct valuation and $33.37/acre under… CONTINUE READING

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