• Corpus ID: 1542931

Why good companies go bad.

  title={Why good companies go bad.},
  author={Donald N. Sull},
  journal={Harvard business review},
  volume={77 4},
          42-8, 50-2, 183
  • D. Sull
  • Published 1 July 1999
  • Business
  • Harvard business review
One of the most common business phenomena is also one of the most perplexing: when successful companies face big changes, they often fail to respond effectively. Many assume that the problem is paralysis, but the real problem, according to Donald Sull, is active inertia--an organization's tendency to persist in established patterns of behavior. Most leading businesses owe their prosperity to a fresh competitive formula--a distinctive combination of strategies, relationships, processes, and… 

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