Why girls go pink: Game character identification and game-players' motivations

@article{Reijmersdal2013WhyGG,
  title={Why girls go pink: Game character identification and game-players' motivations},
  author={Eva A. van Reijmersdal and Jeroen Jansz and Oscar Peters and Guda van Noort},
  journal={Computers in Human Behavior},
  year={2013},
  volume={29},
  pages={2640-2649}
}
Based on social role theory and uses and gratifications, this study provides insights into the popularity of so-called pink games. This study is the first to examine the roles of identification, playing time, and age in the experience of motivations while playing an online role-playing game. Drawing upon a survey among 2261 girls between10 and 17 of age, our results show that identification with characters in the game is an important process in explaining girls’ gaming motivations. In addition… CONTINUE READING
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