Why don't stage-based activity promotion interventions work?

  title={Why don't stage-based activity promotion interventions work?},
  author={Jean Adams and Martin White},
  journal={Health education research},
  volume={20 2},
Despite the well-described benefits of regular physical activity, around 70% of adults in the UK fail to meet current activity recommendations. Interventions based on the Transtheoretical, or Stages of Change, Model of behaviour change have been proposed as one potentially effective method of promoting physical activity levels. However, two recent reviews have found little evidence that individualized stage-based activity promotion interventions are any more effective than control conditions in… CONTINUE READING
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