Why do students use What's App? - an exploratory study

@article{Aharony2015WhyDS,
  title={Why do students use What's App? - an exploratory study},
  author={Noa Aharony},
  journal={Aslib J. Inf. Manag.},
  year={2015},
  volume={67},
  pages={136-158}
}
Purpose – This study focusses on What’s App, a mobile messaging service for smartphones, that was founded in 2009. The purpose of this study is to explore which factors may influence students’ satisfaction and duration of time, spent on What’s App. Design/methodology/approach – In order to answer this question it uses the Uses and Gratifications (U&G) approach (Katz, 1959), as well as the Big Five model (Costa and McCrae, 1992), and the Technology Acceptance Model (TAM) (Davis, 1989). The… CONTINUE READING