Why do people use gamification services?

@article{Hamari2015WhyDP,
  title={Why do people use gamification services?},
  author={Juho Hamari and Jonna Koivisto},
  journal={Int J. Information Management},
  year={2015},
  volume={35},
  pages={419-431}
}
In recent years, technology has been increasingly harnessed for motivating and supporting people toward various individually and collectively beneficial behaviors. One of the most popular developments in this field has been titled gamification. Gamification refers to technologies that attempt to promote intrinsic motivations toward various activities, commonly, by employing design characteristic to games. However, a dearth of empirical evidence still exists regarding why people want to use… CONTINUE READING
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