Why do Users Broadcast? Examining Individual Motives and Social Capital on Social Live Streaming Platforms

@inproceedings{Brndl2016WhyDU,
  title={Why do Users Broadcast? Examining Individual Motives and Social Capital on Social Live Streaming Platforms},
  author={Simon Br{\"u}ndl and Thomas Hess},
  booktitle={PACIS},
  year={2016}
}
Some of today’s most popular social computing systems are online communities, relying on various types of user-generated content, e.g. YouTube or Instagram. Compared to such traditional on-demand content communities, the recent phenomenon of social live streaming platforms has introduced a fundamentally different way how user-generated content is contributed and consumed. Live streaming platforms enable their users to broadcast and watch video content in real time, while facilitating social… CONTINUE READING

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