Why aren't organizations adopting virtual worlds?

  title={Why aren't organizations adopting virtual worlds?},
  author={Tom E. Yoon and Joey F. George},
  journal={Computers in Human Behavior},
The purpose of this study was to understand why organizational adoption of virtual worlds much has been much slower than expected, by empirically identifying factors that influence organizational intent to adopt virtual worlds. To do so, we developed a model of factors that influence organizational adoption of virtual worlds, based on the Technology–Organization–Environment framework. The model was tested using survey data from organizations, as well as secondary data. Interestingly, mimetic… CONTINUE READING
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