Why are traditional newspaper publishers still surviving in the digital era? The impact of long-term trends on the Flemish newspaper industry’s financing, 1990–2014

@article{vanderBurg2017WhyAT,
  title={Why are traditional newspaper publishers still surviving in the digital era? The impact of long-term trends on the Flemish newspaper industry’s financing, 1990–2014},
  author={Miriam van der Burg and Hilde Van den Bulck},
  journal={Journal of Media Business Studies},
  year={2017},
  volume={14},
  pages={115 - 82}
}
ABSTRACT The foundations of traditional newspaper publishers have been undermined, which raises the question why they are still surviving amidst an unfolding digital era. This is explored in a longitudinal (1990–2014) analysis of the Flemish market. Competitive pressure and changes in the newspaper market are related to publisher’s strategic responses (cost leadership, differentiation, and focus) and their financing. The findings reveal a market that shifted from the mature stage of its product… 

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Massenmediale Öffentlichkeit

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