Why We Say “Cheese”: Producing the Smile in Snapshot Photography

@inproceedings{Kotchemidova2005WhyWS,
  title={Why We Say “Cheese”: Producing the Smile in Snapshot Photography},
  author={Christina Kotchemidova},
  year={2005}
}
This essay explores the history of the toothy smile as a standard expression in snapshots. An analysis of popular photo journals throughout the twentieth century suggests that Kodak played a leadership role in shaping the conceptualization and the cultural habits around photography at the time when the technology was becoming mass-consumed. The Eastman Corporation actively and innovatively used the idea of consumer happiness in its persuasion work, skillfully exploiting visual codee. 

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