Why Was There No Fashion in Mao’s China? Effects of Politics on Culture in the Case of Chinese Naming Practices

  title={Why Was There No Fashion in Mao’s China? Effects of Politics on Culture in the Case of Chinese Naming Practices},
  author={Elena Obukhova and Ezra W. Zuckerman and Jiayin Zhang},
We examine the popularity distribution of given names prior, during, and after Mao Zedong’s rule over the People’s Republic of China to clarify how exogenous and endogenous factors act together in shaping cultural change. Whereas recent work in the sociology of culture emphasizes the importance of endogenous processes in explaining fashion (Kaufman 2004), our analysis demonstrates two ways that Mao’s regime impacted cultural expression, even in a domain that was largely untouched by its radical… Expand
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