Why Pseudonyms? Deception as Identity Preservation Among Jazz Record Companies, 1920-1929

@article{Phillips2009WhyPD,
  title={Why Pseudonyms? Deception as Identity Preservation Among Jazz Record Companies, 1920-1929},
  author={Damon J. Phillips and Young-Kyu Kim},
  journal={Organization Science},
  year={2009},
  volume={20},
  pages={481-499}
}
T paper theoretically and empirically engages the relationship between organizational identity and deception using the market for early jazz recordings as a setting. In this setting, pseudonyms (where a recording is reissued under a fictitious name) were used deceptively as a way to preserve a firm’s identity while selling profitable but identity-threatening products to the mass market. Firms founded in the Victorian Era actively sought alignment with the cultural elite and used pseudonyms to… CONTINUE READING
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