Why People Continue to Use Social Networking Services: Developing a Comprehensive Model

@inproceedings{Hu2008WhyPC,
  title={Why People Continue to Use Social Networking Services: Developing a Comprehensive Model},
  author={Tao Hu and William J. Kettinger},
  booktitle={ICIS},
  year={2008}
}
Social networking (SNW) services such as Facebook and MySpace are growing exponentially. While many people are spending an increasing amount of their time on the services, others use them minimally or discontinue use after a short period of time. This research is asking the question: What are the salient factors influencing individuals to continue using and extending the range of SNW services after their initial acceptance? This research recognizes that long-term viability and the eventual… CONTINUE READING

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