Why Measure Performance ? Different Purposes Require Different Measures

  title={Why Measure Performance ? Different Purposes Require Different Measures},
  author={Robert D. Behn},
  • Robert D. Behn
  • Published 2003
measures are worthless. To use a performance measure—to extract information from it—a manager needs a specific, comparative gauge, plus an understanding of the relevant context. A truck has been driven 6.0 million. Six million what? Six million miles? That’s impressive. Six million feet? That’s only 1,136 miles. Six million inches? That’s not even 95 miles. Big deal—unless those 95 miles were driven in two hours along a dirt road on a very rainy night. To use performance measures to achieve any… CONTINUE READING
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