Why Love Has Wings and Sex Has Not: How Reminders of Love and Sex Influence Creative and Analytic Thinking

@article{Frster2009WhyLH,
  title={Why Love Has Wings and Sex Has Not: How Reminders of Love and Sex Influence Creative and Analytic Thinking},
  author={Jens F{\"o}rster and Kai Epstude and Amina {\"O}zelsel},
  journal={Personality and Social Psychology Bulletin},
  year={2009},
  volume={35},
  pages={1479 - 1491}
}
This article examines cognitive links between romantic love and creativity and between sexual desire and analytic thought based on construal level theory. It suggests that when in love, people typically focus on a long-term perspective, which should enhance holistic thinking and thereby creative thought, whereas when experiencing sexual encounters, they focus on the present and on concrete details enhancing analytic thinking. Because people automatically activate these processing styles when in… Expand

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