Why Is Benevolent Sexism Appealing?

  title={Why Is Benevolent Sexism Appealing?},
  author={Kathleen E Connelly and Martin Heesacker},
  journal={Psychology of Women Quarterly},
  pages={432 - 443}
Previous research suggests that benevolent sexism is an ideology that perpetuates gender inequality. But despite its negative consequences, benevolent sexism is a prevalent ideology that some even find attractive. To better understand why women and men alike might be motivated to adopt benevolent sexism, the current study tested system justification theory’s prediction that benevolent sexism might have a positive linkage to life satisfaction through increased diffuse system justification, or… 

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