Why Don't Moral People Act Morally? Motivational Considerations

@article{Batson2001WhyDM,
  title={Why Don't Moral People Act Morally? Motivational Considerations},
  author={C. Daniel Batson and Elizabeth R. Thompson},
  journal={Current Directions in Psychological Science},
  year={2001},
  volume={10},
  pages={54 - 57}
}
  • C. BatsonE. Thompson
  • Published 1 April 2001
  • Psychology, Philosophy
  • Current Directions in Psychological Science
Failure of moral people to act morally is usually attributed to either learning deficits or situational pressures. We believe that it is also important to consider the nature of moral motivation. Is the goal actually to be moral (moral integrity) or only to appear moral while, if possible, avoiding the cost of being moral (moral hypocrisy)? Do people initially intend to be moral, only to surrender this goal when the costs of being moral become clear (overpowered integrity)? We have found… 

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