Why Consumers Under-use Food Quantity Indicators

@inproceedings{Lennard2001WhyCU,
  title={Why Consumers Under-use Food Quantity Indicators},
  author={Dave Lennard and Vincent‐Wayne Mitchell and Peter Mcgoldrick and Erica J. Betts},
  year={2001}
}
Recent UK research suggests that the majority of consumers fail to utilize unit prices or quantity indications when purchasing pre-packaged foodstuffs. This failure reduces their ability to identify optimal purchases and to protect themselves against oversized packaging, product downsizing and quantity surcharges. Previous work on quantity has been non-UK based (e.g. Wansink 1996), suffered from methodological flaws and/ or lacked specific focus on quantity.This research investigates why… CONTINUE READING

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