Corpus ID: 150919943

Why Communication Is Important: A Rationale for the Centrality of the Study of Communication.

@article{Morreale2000WhyCI,
  title={Why Communication Is Important: A Rationale for the Centrality of the Study of Communication.},
  author={Sherwyn P. Morreale and Michael Osborn and J. Pearson},
  journal={Journal of the Association for Communication Administration},
  year={2000},
  volume={29},
  pages={1-25}
}
ACADEMIC disciplines in higher education are routinely called upon to explain and justify their role in the educational enterprise. Some academic fields such as history and philosophy are more central in the pursuits of liberal arts, while others such as business administration and engineering are more related to career development. The discipline of communication is fairly unique as it crosses these boundaries. As a result, a need exists to provide a rationale for the study of communication… Expand
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