Why Attend Tradeshows ? A Comparison of Exhibitor and Attendee ’ s Preferences Hyunjeong “ Spring ”

@inproceedings{Han2015WhyAT,
  title={Why Attend Tradeshows ? A Comparison of Exhibitor and Attendee ’ s Preferences Hyunjeong “ Spring ”},
  author={Han and Rohit Verma},
  year={2015}
}
Tradeshows and conventions continue to thrive in the twenty-first century, both for information exchanges and direct selling, but numerous forces have meant changes in show operation and in participants’ selection criteria for attendance. A study of more than 2,500 tradeshow exhibitors and attendees document a clear bifurcation in the reasons for attendance in these two groups. Exhibitors are primarily focused on business and contact development, whereas participants seek a unique experience… CONTINUE READING