Why Aren ’ t the Prices of the Same Item the Same at Me . com and You . com ? : Drivers of Price Dispersion Among e-Tailers

@inproceedings{Pan2001WhyA,
  title={Why Aren ’ t the Prices of the Same Item the Same at Me . com and You . com ? : Drivers of Price Dispersion Among e-Tailers},
  author={Xing Pan and Brian T. Ratchford and Venkatesh Shankar},
  year={2001}
}
Frictionless e-commerce implies that price dispersion for identical products sold by different etailers should be smaller than it is offline, but some recent empirical evidence reveals the opposite. A study by Smith et al. (2000) suggests that such a phenomenon may be due to heterogeneity among etailers in such factors as shopping convenience, consumer awareness, and trust. These hypotheses, however, remain untested. In this paper, we extend previous research by developing a comprehensive… CONTINUE READING

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