Why Are Consumers Willing to Pay for Privacy? An Application of the Privacy-freemium Model to Media Companies

  title={Why Are Consumers Willing to Pay for Privacy? An Application of the Privacy-freemium Model to Media Companies},
  author={Michel Schreiner and Thomas Hess},
Monetizing their users’ personal information instead of charging a fee has become an established revenue model for platform operators—a new form of media companies specialized in aggregating, managing, and distributing user-generated online content. However, the commodification of privacy leads to privacy concerns that might be a risk for such businesses. Thus, a new approach is to focus on consumers’ willingness to pay for privacy, assuming that monetizing privacy protection might be an… 

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