Why Are Americans Addicted to Baseball? an Empirical Analysis of Fandom in Korea and the United States

Abstract

Theories of rational addiction posit that certain habit-forming goods—characterized by an increasing marginal utility of consumption—generate predictable dynamic patterns of consumer behavior. It has been suggested that attendance at sporting events represents an example of such a good, as evidenced by the pricing strategies of commercial sports interests… (More)

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Cite this paper

@inproceedings{Lee2008WhyAA, title={Why Are Americans Addicted to Baseball? an Empirical Analysis of Fandom in Korea and the United States}, author={Young Hoon Lee and Trenton G. Smith}, year={2008} }