Why `Soft Power' Isn't So Soft: Representational Force and the Sociolinguistic Construction of Attraction in World Politics

  title={Why `Soft Power' Isn't So Soft: Representational Force and the Sociolinguistic Construction of Attraction in World Politics},
  author={Janice Bially Mattern},
  journal={Millennium - Journal of International Studies},
  pages={583 - 612}
Soft power—the ability to achieve desired outcomes through attraction rather than coercion—has become an important part of scholarly thinking and policy practice with respect to world politics. And yet attraction, the core component of soft power, has been largely neglected in scholarly research. Research has been undertaken, policy suggestions offered, and ethical conclusions about soft power drawn all on the basis of implicit and often unacknowledged assumptions about attraction. As I argue… Expand
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