"Who would know better than the girls in white?" Nurses as experts in postwar magazine advertising, 1945-1950.

  • Emily L Johnson
  • Published 2012 in
    Nursing history review : official journal of the…

Abstract

American advertising in the period immediately following the Second World War portrayed nurses as trusted advisers and capable professionals and frequently pictured them performing skilled work, including dispensing medicine and assisting in surgery. Advertisements published in a range of magazines whose target audiences varied by gender, race, age, and… (More)

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Cite this paper

@article{Johnson2012WhoWK, title={"Who would know better than the girls in white?" Nurses as experts in postwar magazine advertising, 1945-1950.}, author={Emily L Johnson}, journal={Nursing history review : official journal of the American Association for the History of Nursing}, year={2012}, volume={20}, pages={46-71} }