Who is on LinkedIn? Self-selection into professional online networks

  title={Who is on LinkedIn? Self-selection into professional online networks},
  author={Steffen Brenner and Sezen Aksin Sivrikaya and Joachim Schwalbach},
  journal={Applied Economics},
  pages={52 - 67}
ABSTRACT We analyze a large data set of fully employed individuals gathered through incentive-compatible surveys to study who joins professional social network sites (SNS) such as LinkedIn. We test the conflicting predictions that a) individuals who are unsatisfied with their career status adversely select into professional SNS in order to reap marginal online network benefits vs. b) high status individuals positively select into these networks because they are more likely to receive… 
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