Who influences whom? Analyzing workplace referents' social influence on IT adoption and non-adoption

@article{Eckhardt2009WhoIW,
  title={Who influences whom? Analyzing workplace referents' social influence on IT adoption and non-adoption},
  author={Andreas Eckhardt and Sven Laumer and Tim Weitzel},
  journal={Journal of Information Technology},
  year={2009},
  volume={24},
  pages={11-24}
}
Technology adoption research has long struggled to incorporate normative beliefs from sources in the social environment of adopters into adoption models. We study the role of social influence from different workplace referent groups, like superiors and colleagues from the same or the IT department, on the intention to adopt. An empirical analysis, using data from 152 firms, based on the Unified Theory of Acceptance and Use of Technology and related approaches reveals that social influence on… Expand

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