Who creates trends in online social media: The crowd or opinion leaders?

  title={Who creates trends in online social media: The crowd or opinion leaders?},
  author={Leihan Zhang and Jichang Zhao and K. Xu},
  journal={J. Comput. Mediat. Commun.},
  • Leihan Zhang, Jichang Zhao, K. Xu
  • Published 2016
  • Sociology, Computer Science, Physics
  • J. Comput. Mediat. Commun.
  • Internet slang words can very quickly become ubiquitous because of social memes and viral online content. Weibo, a Twitter-like service in China, demonstrates that the adoption of popular Internet slang undergoes 2 distinct peaks in its temporal evolution, in which the former is relatively much lower than the latter. An in-depth comparison of the diffusion of these different peaks suggests that popular attention in the early stage of propagation results in large-scale coverage, while the… CONTINUE READING
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