• Corpus ID: 119207760

Who cares about physics today? A marketing strategy for the survival of fundamental science and the benefit of society

  title={Who cares about physics today? A marketing strategy for the survival of fundamental science and the benefit of society},
  author={Umberto Cannella},
  journal={arXiv: Popular Physics},
  • Umberto Cannella
  • Published 29 September 2012
  • Political Science
  • arXiv: Popular Physics
It would seem that the present dry economic times impose a very precise focus for science in general and physics in particular: research, possibly of applied type. However in doing so two basic pillars of a healthy future for science are being undermined: fundamental research and public engagement. The first is what makes applications possible in the first place, many times with a path from inception to implementation that is as long and indirect as poorly advertised. The second pillar, public… 



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