• Corpus ID: 119207760

Who cares about physics today? A marketing strategy for the survival of fundamental science and the benefit of society

@article{Cannella2012WhoCA,
  title={Who cares about physics today? A marketing strategy for the survival of fundamental science and the benefit of society},
  author={Umberto Cannella},
  journal={arXiv: Popular Physics},
  year={2012}
}
  • Umberto Cannella
  • Published 29 September 2012
  • Political Science
  • arXiv: Popular Physics
It would seem that the present dry economic times impose a very precise focus for science in general and physics in particular: research, possibly of applied type. However in doing so two basic pillars of a healthy future for science are being undermined: fundamental research and public engagement. The first is what makes applications possible in the first place, many times with a path from inception to implementation that is as long and indirect as poorly advertised. The second pillar, public… 

References

SHOWING 1-10 OF 17 REFERENCES

Outrageous Outreach — Unconventional Ways of Communicating Science

Summary The golden rule of communication, advertising, public relations and marketing is “follow your target group”. In this article, we look at how this mantra is applied in science communication

Black holes as critical point of quantum phase transition

TLDR
It is shown that black holes can be understood as a graviton Bose–Einstein condensate at the critical point of a quantum phase transition, identical to what has been observed in systems of cold atoms.

Situated Learning: Legitimate Peripheral Participation

TLDR
This work has shown that legitimate peripheral participation in communities of practice is not confined to midwives, tailors, quartermasters, butchers, non-drinking alcoholics and the like.

AstroDance , a project of the Rochester Institute of Technology in which Prof

  • Manuela Campanelli is involved

Journal of Research in Science Teaching 31(7)

  • 721
  • 1994

In the weeks following the Fermilab and CERN announcements, the number of viewers of Fermilab's What is the Higgs Boson video on YouTube jumped from 500,000 to more than 1,000,000

    commencement speech at Stanford 2005 and Mike Lazaridis’ intervention at the AAAS annual meeting in Vancouver

    • 2012

    Stay tuned for the following coming events: Celebrating Einstein , a one-week long outreach event that Dr

    • Nico Yunes is organizing at Montana State University in
    • 2013

    Gravity" dance performance at the University of Maryland