Who Reads Corporate Tweets? Network Analysis of Follower Communities

Abstract

Social networking sites became very popular since the introduction of Six Degrees in 1997 and companies started to utilize them to build online communities. This research aims to further understand online communities by analyzing the network structure and composition of Twitter follower networks. An explorative analysis is conducted on the Twitter follower… (More)

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Cite this paper

@inproceedings{Helms2013WhoRC, title={Who Reads Corporate Tweets? Network Analysis of Follower Communities}, author={Remko Helms and Karl Werder}, booktitle={AMCIS}, year={2013} }