Corpus ID: 236493324

Who Owns the Data? A Systematic Review at the Boundary of Information Systems and Marketing

  title={Who Owns the Data? A Systematic Review at the Boundary of Information Systems and Marketing},
  author={Stephen L. France and M. Vaghefi and Brett Kazandjian},
This paper gives a systematic research review at the boundary of the information systems (IS) and marketing disciplines. First, a historical overview of these disciplines is given to put the review into context. This is followed by a bibliographic analysis to select articles at the boundary of IS and marketing. Text analysis is then performed on the selected articles to group them into homogeneous research clusters, which are refined by selecting “distinct” articles that best represent the… Expand


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