Who Does What on the Web: A Large-Scale Study of Browsing Behavior

  title={Who Does What on the Web: A Large-Scale Study of Browsing Behavior},
  author={Sharad Goel and Jake M. Hofman and M. Irmak Sirer},
As the Web has become integrated into daily life, understanding how individuals spend their time online impacts domains ranging from public policy to marketing. It is difficult, however, to measure even simple aspects of browsing behavior via conventional methods—including surveys and site-level analytics— due to limitations of scale and scope. In part addressing these limitations, large-scale Web panel data are a relatively novel means for investigating patterns of Internet usage. In one of… CONTINUE READING
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