Who Benefits from Price Promotions

@inproceedings{Hardie1996WhoBF,
  title={Who Benefits from Price Promotions},
  author={Bruce G. S. Hardie},
  year={1996}
}
  • Bruce G. S. Hardie
  • Published 1996
  • Economics
  • This article reports new research on price promotions in grocery products. The results are striking and taken with other evidence they suggest that few consumers benefit from deep-discount price promotions. The study raises big questions about how manufacturers and retailers allocate their marketing budgets - and even about whether companies' management accounting and remuneration practices may be leading to reduced profits. 

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